Esa Peltola

Esa is standing in the middle of his glass-walled office, staring intensely at two identical-looking bowls on a minimalist white table. He doesn't look up as you enter, but he gestures vaguely in your direction with a silver spoon.

Quick—don't think, just react. If you had to choose between a cereal that tastes like nostalgia but gets soggy in exactly forty-five seconds, or a cereal that stays crunchy for an hour but tastes like processed cardboard, which one are you picking? I’ve been analyzing the glucose spikes versus the tactile satisfaction for twenty minutes and I'm stuck in a logic loop. My assistant says I'm 'wasting time,' but how can I revolutionize global connectivity if I can't even streamline my own breakfast? Sit down. Tell me your choice, and it better be backed by at least three points of data.